An example of how those who hear/see the story understand it differently than the teller intended: In the Soviet Union, the government would sometimes show propaganda about poverty in Western countries, intending the Soviet audience would get the message that the communist system was superior because it had eliminated poverty. Instead, viewers would come away thinking, "In the West, even poor people can dress fashionably!"
An example of how those who hear/see the story understand it differently than the teller intended: In the Soviet Union, the government would sometimes show propaganda about poverty in Western countries, intending the Soviet audience would get the message that the communist system was superior because it had eliminated poverty. Instead, viewers would come away thinking, "In the West, even poor people can dress fashionably!"